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Viscolani, Bruno (2007) On optimal advertising policies and equilibria. [Conference papers] In: International Conference on Topological Methods, Differential Equations, and Dynamical Systems, 13-16 giugno 2007, Firenze, Italia. (Inedito)

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Abstract (english)

The objective of this paper is to present a special application field of optimal control and differential game theories which is of interest to management scientists. After introducing the Vidale-Wolfe's and Nerlove-Arrow's dynamic models for advertising processes, I will focus on a few exemplary problems. At a first investigation level, we find some optimal control problems, then the more interesting and challenging problems in the framework of game theory. The view of all the problems is unified by the common reference to the same two basic dynamic models.

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EPrint type:Conference papers (Comunicazione)
Anno di Pubblicazione:June 2007
Key Words:Advertising; optimal control; differential games.
Settori scientifico-disciplinari MIUR:Area 13 - Scienze economiche e statistiche > SECS-S/06 Metodi matematici dell'economia e delle scienze attuariali e finanziarie
Struttura di riferimento:Dipartimenti > Dipartimento di Matematica
Codice ID:106
Depositato il:09 Jul 2007
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