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Lica, Denada (2018) Manufacturing location choice: empirical evidence from Italy. [Ph.D. thesis]

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Abstract (italian or english)

The aim of this study is to investigate the relationship between manufacturing location choices and firms competitiveness in high-cost countries by analyzing different strategies of location choices. This research question will be covered in two chapters. Chapter 1 analysis the impact of COO on companies offshoring and reshoring decisions in order to achieve competitive advantage. In particular it offers some insights on main motivations of offshoring and reshoring strategies, the main attractive indicators of these locations where manufacturing activities are established and finally the COO seen as an indicator of competitive advantage for firms that operate in offshoring/reshoring process.
While other studies focus only on investigating the role of COO on both offshoring and reshoring strategies, this study aims in analyzing in specific how COM and COD as two components of COO influence on firms’ manufacturing location choices. A multiple case studies of 8 Italian manufacturing firms that operate in fashion industry is conduct in order to clarify better this issue.
Chapter 2 investigates the relationship between different strategies of manufacturing location choices and innovation. In particular it aims to examine the importance of co-location of R&D and manufacturing first, and second the relationship between the latter and different strategies of manufacturing location choices in high-cost countries. The methodology used in this chapter consists on a cluster analysis of 37 Italian firms that operate in fashion industry.
In both chapters Italian manufacturing firms are used as unit of analysis in order to investigate the relationship between different strategies of location choices and firms’ competitiveness. While most of the studies on internationalization of production focus more on analyzing emerging countries, this study aims to leverage the role of high-cost countries as an opportunity for manufacturing firms to gain competitive advantage. For instance, high-cost countries are seen as a possibility for firms to get innovation, access to skills and where there is high perception of product “made in” (Bailey & De Propris, 2014; Gray et al., 2017). In particular, firms that operate in fashion industry are recently subject of study of internationalization of production influencing firms location choices (Global Powers of Luxury Goods, 2018).
After analyzing each chapter, the rest of the thesis describes the main findings of the research and ends with some discussions and conclusions.

Abstract (a different language)

Lo scopo di questo studio è quello di investigare la relazione tra le scelte di localizzazione manifatturiera e la competitività delle imprese nei paesi ad alto costo analizzando diverse strategie di scelta delle località. Questa domanda di ricerca sarà trattata in due capitoli. Il capitolo 1 analizza l'impatto del COO sulle decisioni di delocalizzazione e di rifacimento delle imprese al fine di ottenere un vantaggio competitivo. In particolare offre alcuni spunti sulle principali motivazioni delle strategie di offshoring e reshoring, i principali indicatori interessanti di questi luoghi in cui sono stabilite le attività produttive e infine il COO visto come un indicatore di vantaggio competitivo per le imprese che operano nel processo di offshoring / reshoring.
Mentre altri studi si concentrano solo sullo studio del ruolo dei COO sia sulle strategie di offshoring che di reshoring, questo studio si propone di analizzare in modo specifico come COM e COD come due componenti dell'influenza del COO sulle scelte di localizzazione manifatturiera delle imprese. Una serie di casi di studio di 8 aziende manifatturiere italiane che operano nel settore della moda è condotta al fine di chiarire meglio questo problema.
Il Capitolo 2 indaga la relazione tra le diverse strategie di scelta della posizione di produzione e l'innovazione. In particolare, si propone di esaminare l'importanza della co-locazione di R&D e manifattura in primo luogo, e in secondo luogo la relazione tra questi ultimi e le diverse strategie di scelta del luogo di produzione in paesi ad alto costo. La metodologia utilizzata in questo capitolo consiste in un'analisi di gruppo di 37 aziende italiane che operano nel settore della moda.
In entrambi i capitoli, le imprese manifatturiere italiane sono utilizzate come unità di analisi per indagare la relazione tra le diverse strategie di scelta delle posizioni e la competitività delle imprese. Mentre la maggior parte degli studi sull'internazionalizzazione della produzione si concentrano maggiormente sull'analisi dei paesi emergenti, questo studio mira a sfruttare il ruolo dei paesi ad alto costo come un'opportunità per le imprese manifatturiere di ottenere un vantaggio competitivo. Ad esempio, i paesi ad alto costo sono visti come una possibilità per le imprese di ottenere innovazione, accesso alle competenze e dove c'è un'alta percezione del prodotto "made in" (Bailey & De Propris, 2014; Gray et al., 2017). In particolare, le imprese che operano nel settore della moda sono state recentemente oggetto di studio sull'internazionalizzazione della produzione che influenza le scelte di localizzazione delle imprese (Global Powers of Luxury Goods, 2018).
Dopo aver analizzato ogni capitolo, il resto della tesi descrive i principali risultati della ricerca e termina con alcune discussioni e conclusioni.

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EPrint type:Ph.D. thesis
Tutor:Di Maria, Eleonora
Ph.D. course:Ciclo 31 > Corsi 31 > ECONOMIA E MANAGEMENT
Data di deposito della tesi:30 November 2018
Anno di Pubblicazione:30 November 2018
Key Words:offshoring, reshoring, country of origin, manufacturing, competitive advantage, location decisions, co-location, R&D, design, high-cost countries, production, innovation
Settori scientifico-disciplinari MIUR:Area 13 - Scienze economiche e statistiche > SECS-P/08 Economia e gestione delle imprese
Struttura di riferimento:Dipartimenti > Dipartimento di Scienze Economiche e Aziendali "Marco Fanno"
Codice ID:11516
Depositato il:06 Nov 2019 13:40
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