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Somia', Tatiana (2019) Operations manager's individual competencies for mass customization. [Ph.D. thesis]

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Abstract (italian or english)

To compete successfully in today's business environment, which is fraught with very heterogeneous and uncertain customer demands, manufacturing organizations are increasingly aiming to develop their mass customization capability (MCC), defined as the ability to fulfill each customer's idiosyncratic needs without considerable trade-offs in cost, delivery, and quality.
The literature has overlooked the role of individual competencies (ICs) in the development of MCC, even though companies are paying growing attention to the challenge of developing their employees' competencies.
The present study was aimed at narrowing this gap by using a well-established method for conducting IC assessments - namely, the behavioral event interview - to investigate the ICs of an operations manager (OM), which is among the professional roles most affected by product customization, that enhance the MCC of the manufacturing organization for which the OM works.
A multiple-case study was designed involving eight cases chosen according to literal and theoretical replication logic among the machinery manufacturers of one European country. From this sample, I collected multilevel data on the MCC of each organization and on the OMs' ICs.
Five OM ICs - negotiation, information seeking, efficiency orientation, analytical/systems thinking, and pattern recognition - emerged from this study, and this thesis provides empirical evidence and logical explanations for the positive effects of these ICs on a manufacturing organization's MCC.
This PhD thesis is the first research on MCC-enabling managerial competencies that relies on multilevel data, considering both an organization's MCC and its managers' ICs, rather than on practitioners' experiences and opinions. This study also has managerial implications, providing guidance for the human resources management practices of companies pursuing a mass customization strategy.
This study could be replicated for other managerial roles as well as in other industries and countries.

Abstract (a different language)

Para competir com sucesso no atual contexto de mercado, caracterizado pela existência de clientes exigentes, heterogéneos e nem sempre de fácil compreensão, as organizações produtivas estão a desenvolver cada vez mais a sua capacidade de mass customization (MCC), definida como a capacidade de satisfazer a exigência idiossincrática de cada cliente sem compromissos significativos em termos de custo, tempo de entrega e qualidade.
A literatura tem vindo a negligenciar o papel das competências individuais (IC) no desenvolvimento da MCC, mesmo se as empresas atualmente estão a ter maior atenção à oportunidade de desenvolver a competência dos próprios colaboradores.
O presente estudo teve como objetivo reduzir essa lacuna, utilizando um método de avaliação das IC bem consolidado - a behavioral event interview - e, desse modo, investigar como as IC de um operations manager (OM), sendo esse um dos papéis profissionais mais influenciados pela personalização de produto, melhora a MCC da empresa.
Para tanto, foi projetado um multiple-case study em oito empresas industriais, escolhidas com base na lógica da réplica literal e teórica entre fabricantes de máquinas de um paí­s europeu. A partir dessa amostra recolhemos dados de vários ní­veis da MCC de cada organização e das IC do seu OM. Com o estudo emergiram cinco IC dos OMs - negotiation, information seeking, efficiency orientation, analytical/systems thinking, e pattern recognition - e o trabalho fornece evidências empíricas e explicações lógicas dos efeitos positivos dessas IC na MCC da empresa.
A presente tese é a primeira pesquisa sobre competências de gestão que facilitam a MCC e baseia-se em dados de vários ní­veis da MCC de uma organização e nas IC do seu OM e não sobre as suas experiências e opiniões.
O estudo apresenta também indicações para práticas de gestão ao nível dos recursos humanos em empresas que procuram uma estratégia de mass customization.
Este estudo apresenta a possibilidade de ser replicado noutros papéis profissionais, setores produtivos e até países.

EPrint type:Ph.D. thesis
Tutor:Trentin, Alessio and Forza, Cipriano and Caetano, Antonio
Supervisor:Forza, Cipriano
Ph.D. course:Ciclo 31 > Corsi 31 > INGEGNERIA ECONOMICO GESTIONALE
Data di deposito della tesi:10 January 2019
Anno di Pubblicazione:10 January 2019
Key Words:mass customization, individual competencies, behavioral operations, multilevel research, case study
Settori scientifico-disciplinari MIUR:Area 09 - Ingegneria industriale e dell'informazione > ING-IND/35 Ingegneria economico-gestionale
Struttura di riferimento:Dipartimenti > Dipartimento di Ingegneria Industriale
Codice ID:11622
Depositato il:06 Nov 2019 12:39
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