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Franchini, Valentina (2013) Footwear Supply Network Management for Specific Target Groups. [Ph.D. thesis]

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Abstract (english)

This research is a part of CoReNet (Customer-ORiented and Eco-friendly NETworks for healthy fashionable goods), an European 7th Framework Program project, whose objective is to implement innovative methods and tools to fulfil needs and expectations of specific target groups – elderly, obese, disabled and diabetic people – by improving the supply network structure of the European Textile, Clothing and Footwear Industry (TCFI) to produce small series of functional and fashionable clothes and footwear.
This thesis particularly focuses on the footwear sector and analyses how the European fashion footwear companies could reengineer their supply networks to address the needs of the project target groups.
In order to stay competitive, European footwear companies need to enter new markets implementing innovative production methodologies based on networking economy. In fact, footwear sector has become a global industry where competition is planetary and key players are no longer concentrated only in Europe and North America but even in emerging low labour cost countries, because of the combined effects of labour intensity, low entry and exit barriers, and changes in international trade regulations. Moreover, the overall performance of this industry is deeply affected by unpredictable and seasonal demand as well as emerging consumers’ needs in terms of comfort, health and environmental attention. This context forces companies to rethink their strategies. The production of small series of specialized and customized high value added products for the project target groups represents a key opportunity for European Footwear Small Medium Enterprises (SMEs) to foster their competitiveness entering new niche markets.
Comparing literature and multiple case studies from the fashion and orthopaedic footwear supply networks , this research aims at highlighting the guidelines for designing an innovative reference model for footwear supply networks. Along this vein the present proposal addresses the design, production and distribution of small series of healthy and fashionable goods for specific target groups, particularly through personalised and comfortable shoes.
The reference model aims at supporting collaboration along the whole value chain in the footwear sector to get and manage consumer data to know their needs, involve consumer into design and product configuration phases, exchange consumer data through adequate data models and secure systems, manage the collaboration with suppliers and other partners in order to plan and distribute on time, implement innovative manufacturing tools delivering the product to the final customer, monitoring the quality and sustainability of products

Abstract (italian)

Per essere competitive, oggigiorno le piccole e medie aziende europee necessitano di entrare in nuovi mercati, tramite l’implementazione di innovative metodologie di produzione basate sulla networking economy. La tematica di ricerca della tesi si inserisce nel contesto del progetto europeo del 7° programma quadro CoReNet (Customer-ORiented and Eco-friendly NETworks for healthy fashionable goods, FP7-2010-NMP-ICT-FoF, n. 260169), orientato alla definizione di nuove metodologie e strumenti per la gestione di supply network del settore tessile, abbigliamento e calzaturiero europeo (TCFI). Con lo scopo di proporre nuovi modelli manageriali collaborativi per la produzione manifatturiera con particolare attenzione verso la sostenibilità ambientale, il progetto mira a supportare la produzione e fornitura di piccole serie di prodotti per soddisfare le esigenze ed aspettative di emergenti segmenti di mercato quali persone anziane, obese, disabili e diabetiche (in seguito Target Group) con prodotti che rispondano ai loro requisiti funzionali e al contempo presentino un design accattivante.
La presente tesi si concentrerà sul settore calzaturiero europeo al fine di fornire un modello di business per aziende del mondo fashion che vogliano implementare la produzione di piccole serie di calzature che soddisfino in pieno i requisiti dei target groups sopra elencati, con particolare attenzione ad una dimensione del Best Fit che garantisca al cliente di avere un prodotto configurato per le proprie esigenze. Attraverso un’analisi della letteratura comparata, ad una “as-is” analysis dei supply network dei settori calzaturiero fashion e ortopedico (settore che attualmente fornisce i segmenti di mercato di interesse) e tramite una metodologia di multiple case-studies, la presente ricerca si propone di sviluppare un innovativo reference model per migliorare la gestione del supply network del settore calzaturiero. Il modello evidenzierà le best practices necessarie alle piccole e medie aziende del fashion footwear per aggredire nuove nicchie di mercato, integrando inoltre le best practices del settore ortopedico. Applicando la metodologia BPA (Business Process Analysis) e BPR (Business Process Re-engineering) , la ricerca propone inoltre una mappatura delle più importanti caratteristiche, procedure e tecniche per gestire la produzione, la customizzazione e i processi di rete nel supply network

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EPrint type:Ph.D. thesis
Tutor:Vinelli, Andrea and Fornasiero, Rosanna
Data di deposito della tesi:27 January 2013
Anno di Pubblicazione:27 January 2013
Key Words:footwear, supply network management, settore calzaturiero, fashion, ortopedico
Settori scientifico-disciplinari MIUR:Area 09 - Ingegneria industriale e dell'informazione > ING-IND/35 Ingegneria economico-gestionale
Struttura di riferimento:Dipartimenti > Dipartimento di Tecnica e Gestione dei Sistemi Industriali
Codice ID:5538
Depositato il:15 Oct 2013 09:58
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