Go to the content. | Move to the navigation | Go to the site search | Go to the menu | Contacts | Accessibility

| Create Account

Guseo, Renato and Mortarino, Cinzia (2014) Modeling competition among pharmaceutical drugs. [Working Paper] WORKING PAPER SERIES, 6/2014 . , PADOVA (Inedito)

Full text disponibile come:

[img]
Preview
PDF Document
2838Kb

Abstract (english)

Competition between rival brands within the same category gives rise to special competition/substitution effects of great interest to the involved forms. The study of competition in the pharmaceutical market highlights special behavior in the diffusion of knowledge about the products that may differ from other competing arenas. This latent feature naturally affects the evolution of the drugs' performances, in terms of number of packages sold. The aim of this paper is to propose a new model structure within the family of innovation diffusion models that specifically takes the step of knowledge spread into account. We show the application of this model with nonlinear regression methods and a comparison with alternative models to antidiabetic drug sales recorded monthly in the Italian market.


Statistiche Download - Aggiungi a RefWorks
EPrint type:Working Paper
Anno di Pubblicazione:July 2014
Key Words:Competition, innovation diffusion, dynamic market potential, communication network, nonlinear regression
Settori scientifico-disciplinari MIUR:Area 13 - Scienze economiche e statistiche > SECS-S/01 Statistica
Struttura di riferimento:Dipartimenti > Dipartimento di Scienze Statistiche
Codice ID:7203
Depositato il:18 Sep 2014 15:52
Simple Metadata
Full Metadata
EndNote Format

Download statistics

Solo per lo Staff dell Archivio: Modifica questo record