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Zamberlan, Daniel (2015) Roadmapping for Corporate Strategy: Action Research in Convergence of Technologies. [Tesi di dottorato]

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Abstract (inglese)

This PhD thesis deals with the strategic implications of the penetration of consumer wireless technologies in vehicles, which represents a trend of growing importance. The convergence of such markets, namely the consumer industry and the automotive connectivity and infotainment areas, generates opportunities and threats, and research possibilities. An Action Research project was carried out at a leading Tier 1 automotive firm, aiming to implement a customized Technology Roadmapping (TRM) process, able to recognize and deal with a fast changing context, and to manage implications within the organization, at various levels and very dynamically. A new “on demand” overarching TRM framework was obtained and added to the existing practices, enabling better support to strategic decision making and multi-project planning.

Abstract (italiano)

Questa tesi di dottorato verte sulle implicazioni strategiche della penetrazione delle tecnologie wireless e consumer in auto, un trend di crescente importanza. La convergenza di tali mercati, vale a dire del settore consumer e della connettività ed infotainment in automotive, genera opportunità e minacce, oltre che possibilità di ricerca. Un progetto di Action Research è stato effettuato presso uno dei principali Tier 1 del settore automobilistico e delle telecomunicazioni, al fine di implementare un processo personalizzato di Technology Roadmapping (TRM), in grado di riconoscere e operare in un contesto in rapida evoluzione e di gestire le implicazioni nell’organizzazione, a vari livelli e in modo dinamico. Un nuovo processo di TRM "on demand" e generale è stato ottenuto e aggiunto alle pratiche esistenti, consentendo un migliore supporto al processo decisionale strategico e alla pianificazione multi-progetto.

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Tipo di EPrint:Tesi di dottorato
Relatore:De Toni, Alberto Felice
Dottorato (corsi e scuole):Ciclo 27 > scuole 27 > INGEGNERIA GESTIONALE ED ESTIMO
Data di deposito della tesi:28 Gennaio 2015
Anno di Pubblicazione:28 Gennaio 2015
Parole chiave (italiano / inglese):Action Research, Architecture, Automotive, Connectivity, Consumer, Convergence, Innovation, Planning, Project Portfolio, Strategy, Technology Roadmapping, Wireless
Settori scientifico-disciplinari MIUR:Area 09 - Ingegneria industriale e dell'informazione > ING-IND/35 Ingegneria economico-gestionale
Struttura di riferimento:Dipartimenti > Dipartimento di Ingegneria Industriale
Codice ID:7629
Depositato il:10 Nov 2015 12:56
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Bibliografia

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