Favaretto, Daniela - Viscolani, Bruno (2004) A general model for the marketing of seasonal products. [Articolo di periodico (a stampa)]
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We discuss a general model for the marketing of seasonal products, namely products for which the time intervals devoted to production and sales are distinct. The firm can advertise the product, thus affecting the sales in two different ways, namely directly (customers effect) and indirectly (retailers effect).
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