Go to the content. | Move to the navigation | Go to the site search | Go to the menu | Contacts | Accessibility

| Create Account

Aichner, Thomas (2016) Mass Customization and Country-of-Origin Effects. [Ph.D. thesis]

Full text disponibile come:

[img]
Preview
PDF Document (PhD Thesis)
4Mb

Abstract (italian or english)

This is a thesis by publication, consisting of three manuscripts. The research is positioned in the area of international marketing and offers a contribution to consumer culture theory. More specifically, it is about country of origin (COO) marketing, differences in product and country evaluation between ethnic subcultural groups living together within the same country, and the moderating role of mass customization (MC) on COO effects. The first manuscript classifies different COO marketing strategies that are employed to communicate the COO of a product or company to customers, and it provides a number of examples from practice. The second manuscript is based on the observation that globalization, international trade, multicultural societies and the introduction of innovative manufacturing strategies such as MC require continuous updating and reassessment of COO constructs and models. To this end, a study from 2003 has been replicated in a different cultural and geographical setting with results supporting the original findings. Finally, the third manuscript bridges the two research streams of COO and MC and provides empirical evidence of the impact of the manufacturing strategy on customers’ product evaluation.

To sum up, the following research questions are examined in the three manuscripts:
1) Which different marketing strategies are employed by companies in order to communicate the COO of the company and/or of its brands to customers?
2) Do COO effects vary across subcultures within a country?
3) Does the manufacturing strategy (mass production vs. MC) have a moderating effect on the relationship between COO and consumer’s product evaluation?

Abstract (a different language)

La presenti tesi di dottorato per pubblicazioni è composta da tre manoscritti. La ricerca si posiziona nell’area del marketing internazionale e si propone di offrire un contributo alla consumer culture theory. Nello specifico, gli argomenti trattati spaziano dal marketing del country of origin (COO) al ruolo che le differenze culturali su base etnica esistenti all’interno di una stessa nazione hanno nella valutazione di prodotti e di paesi, fino al ruolo di moderazione della mass customization (MC) sugli effetti del COO. Il primo manoscritto classifica le diverse strategie di marketing di COO che sono adottate per comunicare il paese di origine di un prodotto o di un’azienda ai clienti, e fornisce diversi esempi pratici. Il secondo manoscritto prende le mosse dall’osservazione che la globalizzazione, il commercio internazionale, le società multiculturali e l’introduzione di strategie manifatturiere innovative, come la MC, richiedono un continuo aggiornamento e rivalutazione dei costrutti e dei modelli relativi al COO. A tal fine, si è replicato uno studio pubblicato nel 2003, calandolo in un diverso contesto culturale e geografico, con risultati che confermano quelli dello studio originale. Infine, il terzo manoscritto, sviluppa un legame tra i filoni di ricerca del COO e della MC, portando evidenza empirica dell'impatto della strategia manifatturiera sulla valutazione di prodotti da parte del consumatore.

In sintesi, i tre manoscritti rispondono alle seguenti domande di ricerca:
1) Quali sono le diverse strategie di marketing che vengono adottate dalle aziende per comunicare ai clienti il proprio COO e/o quello dei propri brand?
2) Gli effetti del COO variano in base alle sottoculture all’interno di uno stesso paese?
3) Esiste un effetto di moderazione della strategia manifatturiera (produzione di massa vs. MC) sulla relazione tra COO e valutazione del prodotto da parte dei clienti?

Statistiche Download
EPrint type:Ph.D. thesis
Tutor:Forza, Cipriano and Trentin, Alessio
Ph.D. course:Ciclo 28 > Scuole 28 > INGEGNERIA GESTIONALE ED ESTIMO
Data di deposito della tesi:21 January 2016
Anno di Pubblicazione:20 January 2016
Key Words:country of origin mass customization international marketing marketing consumer behaviour
Settori scientifico-disciplinari MIUR:Area 13 - Scienze economiche e statistiche > SECS-P/08 Economia e gestione delle imprese
Area 09 - Ingegneria industriale e dell'informazione > ING-IND/35 Ingegneria economico-gestionale
Struttura di riferimento:Dipartimenti > Dipartimento di Tecnica e Gestione dei Sistemi Industriali
Codice ID:9079
Depositato il:21 Oct 2016 10:00
Simple Metadata
Full Metadata
EndNote Format

Bibliografia

I riferimenti della bibliografia possono essere cercati con Cerca la citazione di AIRE, copiando il titolo dell'articolo (o del libro) e la rivista (se presente) nei campi appositi di "Cerca la Citazione di AIRE".
Le url contenute in alcuni riferimenti sono raggiungibili cliccando sul link alla fine della citazione (Vai!) e tramite Google (Ricerca con Google). Il risultato dipende dalla formattazione della citazione.

Agarwal, N. and Brem, A. (2015) Strategic business transformation through technology convergence: implications from General Electric's industrial internet initiative, International Journal of Technology Management 67(2-4), pp. 196-214 Cerca con Google

Ahmed, S.A. and d’Astous, A. (2007) Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada. Journal of Business Research 60(3), pp. 240-248 Cerca con Google

Ahmed, S.A. and d’Astous, A. (2008) Antecedence, moderators and dimensions of country-of-origin evaluations. International Marketing Review 25(1), pp. 75-106 Cerca con Google

Aichner, T. and Coletti, P. (2013) Customers' online shopping preferences in mass customization. Journal of Direct, Data and Digital Marketing Practice 15(1), pp. 20-35 Cerca con Google

Aichner, T. (2014) Country-of-origin marketing: A list of typical strategies with examples. Journal of Brand Management 21(1), pp. 81-93 Cerca con Google

Alquati, R. (1975) Sulla FIAT e altri scritti. Milan, Italy: Feltrinelli Cerca con Google

Al-Sulaiti, K.I. and Baker, M.J. (1998) Country of origin effects: a literature review. Marketing Intelligence and Planning 16(3), pp. 150-199 Cerca con Google

Arnould, E.J. and Thompson, C.J. (2005) Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research 31(4), pp. 868-882 Cerca con Google

ASTAT-Landesinstitut für Statistik (2014), Statistisches Jahrbuch für Südtirol – 2014. ASTAT-Landesinstitut für Statistik, Bolzano, Italy Cerca con Google

Badot, O., Carrier, C., Cova, B. Desjeux, D. and Filser, M. (2009) The Contribution of Ethnology to Research in Consumer and Shopper Behavior: Toward Ethnomarketing. Recherche et Applications en Marketing 24(1), pp. 93-112 Cerca con Google

Balabanis, G. and Diamantopoulos, A. (2004) Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach. Journal of the Academy of Marketing Science 32(1), pp. 80-95 Cerca con Google

Barnett, L., Rahimifard, S. and Newman, S. (2004) Distributed scheduling to support mass customization in the shoe industry. International Journal of Computer Integrated Manufacturing 17(7), pp. 623-632 Cerca con Google

Batra, R., Ramaswamy, V., Alden D.L., Steenkamp, J.E.M. and Ramachander S (2000) Effects of brand local and nonlocal origin on consumer attitudes in developing countries. Journal of Consumer Psychology 9(2), pp. 83-95 Cerca con Google

Baughn, C.C. and Yaprak, A. (1993) Mapping country of origin research: recent developments and emerging avenues. In: Papadopoulos, N. and Heslop, L.A. (Eds.) Product-Country Images: Impact and Role in International Marketing. New York, NY: International Business Press, pp. 89-117 Cerca con Google

Beverland, M. and Lindgreen, A. (2002) Using country of origin in strategy: The importance of context and strategic action. Journal of Brand Management 10(2), pp. 147-167 Cerca con Google

Bhaskaran, S. and Sukumaran, N. (2007) Contextual and methodological issues in COO studies. Marketing Intelligence & Planning 25(1), pp. 66-81 Cerca con Google

Bilkey, W.J. and Nes, E. (1982) Country-of-origin effects on product evaluations. Journal of International Business Studies 13(1), pp. 89-100 Cerca con Google

Blazek, P., Partl, M. and Streichsbier, C. (2014) Configurator Database Report 2014. Vienna, Austria: Cylines collection Cerca con Google

Blecker, T. and Friedrich, G. (2006) Mass Customization: Challenges and Solutions. New York, NY: Springer Cerca con Google

Boër, C.R., Dulio, S. and Jovane, F. (2004) Editorial: Shoe design and manufacturing. International Journal of Computer Integrated Manufacturing 17(7), pp. 577-582 Cerca con Google

Bornstein, R.F. (1990) Publication Politics, Experimenter Bias, and the Replication Process in Social Science Research. In: Neuliep, J.W. (Ed.) Handbook of Replication Studies in the Social and Behavioral Sciences. Newbury Park, CA: Sage Publications, pp. 71-82 Cerca con Google

Bowe, J., Lockshin, L., Lee, R. and Rungie, C. (2013) Old dogs, new tricks – Rethinking country-image studies. Journal of Consumer Behaviour 12(6), pp. 460-471 Cerca con Google

British Chamber of Commerce et al. (2010) MADE IN… labelling should remain on a voluntary basis! www.dihk.de/ressourcen/downloads/made_in_statement.pdf, accessed 14 December 2012 Vai! Cerca con Google

Brown, S.W. and Coney, K.A. (1976) Building a Replication Tradition in Marketing. In: Bernhardt, K.L. (Ed.) Marketing: 1776-1976 and Beyond. Chicago, IL: American Marketing Association, pp. 622-625 Cerca con Google

Brown, S.W. and Gaulden, C.F. (1982) Replication and Theory Development. In: Lamb, C.W. and Dunne, P.M. (Eds.) Theoretical Developments in Marketing. Chicago, IL: American Marketing Association, pp. 240-243 Cerca con Google

Campbell, D.T. and Stanley J.C. (1963) Experimental and quasi-experimental design for research. Boston, MA: Houghton Mifflin Company Cerca con Google

Caselli, G.C. et al. (2015) Agromafie. 3° Rapporto sui crimini agroalimentari in Italia 2015. Rome, Italy: Eurispes and Coldiretti Cerca con Google

Chandler, A.D. (1997) Strategy and Structure. In: Foss, N.J. (Ed.) Resources, firms, and strategies: a reader in the resource-based perspective. Oxford, United Kingdom: Oxford University Press, pp. 40-51 Cerca con Google

Chao, P. (1998) Impact of Country-of-Origin Dimensions on Product Quality and Design Quality Perceptions. Journal of Business Research 42(1), pp. 1-6 Cerca con Google

Chao, P. (2001) The Moderating Effects of Country of Assembly, Country of Parts, and Country of Design on Hybrid Product Evaluations. Journal of Advertising 30(4), 67-81 Cerca con Google

Chattalas, M., Kramer, T. and Takada, H. (2008) The impact of national stereotypes on the country of origin effect: A conceptual framework. International Marketing Review 25(1), pp. 54-74 Cerca con Google

Collinson, S.C. and Rugman, A.M. (2008) The regional nature of Japanese multinational business. Journal of International Business Studies, 39(2), pp. 215–230 Cerca con Google

Conrad, S. (2006) Globalisierung und Nation im Deutschen Kaiserreich. Munich, Germany: C. H. Beck Cerca con Google

Cordell, V.V. (1991) Competitive Context and Price as Moderators of Country of Origin Preferences. Journal of the Academy of Marketing Science 19(2), pp. 123-128 Cerca con Google

Davidson, A., Schröder, M.J.A. and Bower, J.A. (2003) The importance of origin as a quality attribute for beef: results from a Scottish consumer survey. International Journal of Consumer Studies 27(2), pp. 91-98 Cerca con Google

Davis, S. (1987) Future Perfect. Reading, MA: Addison-Wesley Cerca con Google

Delai, N. (Ed.) (2012) Shoe Report 2012 Quarto Rapporto Annuale sul contributo del settore calzaturiero al rafforzamento del Made in Italy. Milan, Italy: Franco Angeli Cerca con Google

Demirbag, M., Sahadev, S. and Mellahi, K. (2010) Country image and consumer preference for emerging economy products: the moderating role of consumer materialism. International Marketing Review 27(2), pp. 141-63 Cerca con Google

Dempster, C. and Lee, J. (2015) The Rise of the Platform Marketer. Hoboken, NJ: Wiley Cerca con Google

Diamantopoulos, A., Schlegelmichl, B. and Palihawadana, D. (2011) The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives. International Marketing Review 28(5), pp. 508-524 Cerca con Google

Dichter, E. (1962) The World Customer. Harvard Business Review 40(4), pp. 113-122 Cerca con Google

Dietrich, A.J., Kirn, S. and Sugumaran, V. (2007) A Service-Oriented Architecture for Mass Customization—A Shoe Industry Case Study. IEEE Transactions on Engineering Management 54(1), pp. 190-204 Cerca con Google

Dinnie, K.J. (2004) Country-of-origin 1965-2004: A literature review. Journal of Customer Behaviour 3(2), pp. 165-213 Cerca con Google

Dzever, S. and Quester, P. (1999) Country-of-origin effects on purchasing agents' product perceptions: an Australian perspective. Industrial Marketing Management 28(2), pp. 165-175 Cerca con Google

Easley, R.W., Madden, C.S. and Dunn, M.G. (2000) Conducting marketing science: The role of replication in the research process. Journal of Business Research 48(1), p. 83-92 Cerca con Google

Ecommerce Europe (2015) European B2C E-commerce report 2015 - Light Version. Brussels, Belgium: Ecommerce Europe Cerca con Google

Eichinger, L. (2002) South Tyrol: German and Italian in a Changing World. Journal of Multilingual and Multicultural Development 23(1, pp. 137-149 Cerca con Google

Evanschitzky, H., Baumgarth, C., Hubbard, R. and Armstrong, J.S. (2007) Replication Research’s Disturbing Trend. Journal of Business Research 60(4), pp. 411-415 Cerca con Google

Fechtner, N. (2006) Erfolgsfaktoren deutsch-chinesischer Wirtschaftskooperationen. Hamburg, Germany: Diplomica Cerca con Google

Fogliatto, F.S., da Silveira, G.J.C. and Borenstein, D. (2012) The mass customization decade: An updated review of the literature. International Journal of Production Economics 138(1), pp. 14-25 Cerca con Google

Fong, J. and Burton, S. (2008) A Cross-Cultural Comparison of Electronic Word-of-Mouth and Country of Origin Effects. Journal of Business Research 61(3), pp. 233-242 Cerca con Google

Forza, C. (2002) Survey research in operations management: a process-based perspective. International Journal of Operations & Production Management 22(2), pp. 152-194 Cerca con Google

Forza, C. and Salvador, F. (2008) Application support to product variety management International. Journal of Production Research 46(3), pp. 817-836 Cerca con Google

Franke, N. and Schreier, M. (2008) Product uniqueness as a driver of customer utility in mass customization. Marketing Letters 19(2), pp. 93-107 Cerca con Google

Franke, N., Schreier, M. and Kaiser, U. (2010) The “I designed it myself” effect in mass customization. Management Science 56(1), pp. 125-140 Cerca con Google

García, A. and de las Morenasapages, J. (2012) Integrated Production Attending to Supply Chain, Materials Handling and Storage Requirements. International Journal of Advanced Logistics 1(1), pp. 21-32 Cerca con Google

Gaster, R. (1992) Protectionism with Purpose: Guiding Foreign Investment. Foreign Policy 88(1), pp. 91-106 Cerca con Google

Gelbrich, K., Greipl, E. and Müller, S. (2005) Global Sourcing und Interkulturelles Marketing. Zur Problematik des Herkunftszeichens in globalisierten Märkten”. In: Eßig, M. (Ed.), Perspektiven des Supply Management. Berlin, Germany: Springer, pp. 95-121 Cerca con Google

Georgiou, M. (2005) Diasporic Media Across Europe: Multicultural Societies and the Universalism–Particularism Continuum. Journal of Ethnic and Migration Studies 31(3), pp. 481-498 Cerca con Google

Gerke, A., Chanavat, N. and Benson-Rea, M. (2014) How can Country-of-Origin image be leveraged to create global sporting goods brands? Sport Management Review 17(2), pp. 174-189 Cerca con Google

Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Oh, H., Singh, R., Skorobogatykh, I.I., Tsuchiya, J., and Weitz, B. (2012) Brand and country-of-origin effect on consumers' decision to purchase luxury products. Journal of Business Research 65(10), pp. 1461-1470 Cerca con Google

Guerini, C. and Uslenghi, A. (2006) Valore del made in, identità di marca e comunicazione di marketing nelle imprese distrettuali italiane. Castellanza, Italy: Università Carlo Cattaneo, Liuc Papers n. 190, Serie Economia aziendale 25 Cerca con Google

Gürhan-Canli, Z. and Maheswaran, D. (2000) Cultural variations in country of origin effects. Journal of Marketing Research 37(3), pp. 309-317 Cerca con Google

Haig, M. (2003), Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. London, United Kingdom: Kogan Page Cerca con Google

Hamzaoui, L. and Merunka, D. (2006) The impact of country of design and country of manufacture on consumer perceptions of bi-national products’ quality: an empirical model based on the concept of fit. Journal of Consumer Marketing 23(3), pp. 145-155 Cerca con Google

Hamzaoui-Essoussi, L., Merunka, D. and Bartikowski, B. (2011) Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality. Journal of Business Research 64(9), pp. 973-978 Cerca con Google

Han, C.M. and Terpstra, V. (1988) Country-of-Origin Effects for Uni-National and Bi-National Products. Journal of International Business Studies 19(2), pp. 235-255 Cerca con Google

Hannay, N.B. (1986) Technology and Trade: A Study of U.S. Competitiveness in Seven Industries. In: Landau, R. and Rosenberg, N. (Eds.) The Positive Sum Strategy: Harnessing Technology for Economic Growth. Washington, D. C.: National Academy Press, pp. 479-500 Cerca con Google

Harzing, A.-W., Reiche, B.S. and Pudelko, M. (2013) Challenges in international survey research: a review with illustrations and suggested solutions for best practice. European Journal of International Management 7(1), pp. 112-134 Cerca con Google

Häubl, G. (1996) A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car. International Marketing Review 13(5), pp. 76-97 Cerca con Google

Hausruckinger, G. (1993) Herkunftsbezeichnungen als präferenzdeterminierende Faktoren. Eine internationale Studie bei langlebigen Verbrauchsgütern. Frankfurt/Main, Germany: Peter Lang Cerca con Google

Heslop, L.A., Papadopoulos, N. and Bourk, M. (1998) An inter-regional and inter-cultural perspective on subcultural differences in product evaluations. Canadian Journal of Administrative Sciences 15(2), pp. 113-127 Cerca con Google

Hirsch-Kreinsen, H. (2009) Wirtschafts- und Industriesoziologie. Grundlagen, Fragestellungen, Themenbereiche. Weinheim, Germany: Juventa Cerca con Google

Hirschman, A.O. (1980) National Power and the Structure of Foreign Trade. Berkeley, CA: University of California Press Cerca con Google

Homburg, C. and Krohmer, H. (2003) Marketingmanagement: Strategie - Instrumente - Umsetzung - Unternehmensführung. Wiesbaden, Germany: Gabler Cerca con Google

Hsieh, M.-H., Pan, S.-L. and Setiono, R. (2004) Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis. Journal of the Academy of Marketing Science 32(3), pp. 251-270 Cerca con Google

Hsu, W.-T., Lu, Yi and Ng, T. (2014) Does competition lead to customization? Journal of Economic Behavior & Organization 106(1), pp. 10-28 Cerca con Google

Hubbard, R. and Armstrong. J.S. (1994) Replications and Extensions in Marketing: Rarely Published but Quite Contrary. International Journal of Research in Marketing 11(3), pp. 233-248 Cerca con Google

Hui, C.H. and Triandis, H.C. (1985) Measurement in Cross-Cultural Psychology: A Review and Comparison of Strategies. Journal of Cross-Cultural Psychology 16(2), pp. 131-152 Cerca con Google

Hunter, J.E. (2001) The Desperate Need for Replications. Journal of Consumer Research 28(1), pp. 149-158 Cerca con Google

Insch, G.S. and McBride, J.B. (2004) The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct. Journal of Business Research 57(3), pp. 256-265 Cerca con Google

Italian Ministry of Economic Development (2015) Allegato al DM 14 marzo 2015: Piano per la promozione straordinaria del Made in Italy e l’attrazione degli investimenti in Italia Cerca con Google

Jackson, V., Stoel, L. and Brantley, A. (2011) Mall attributes and shopping value: Differences by gender and generational cohort. Journal of Retailing and Consumer Services 18(1), pp. 1-9 Cerca con Google

Jacob, F. (2013) Solutions Buying - Herausforderungen für die Kaufverhaltensanalyse in Industriegütermärkten. Marketing Review St. Gallen 30(4), pp. 26-35 Cerca con Google

Jaffe, E.D. and Nebenzahl, I.D. (2006) National Image and Competitive Advantage: the theory and practice of country-of-origin effect. Copenhagen, Denmark: Copenhagen Business School Press Cerca con Google

Jiménez, N.H. and San Martín, S. (2010) The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity. International Business Review 19(1), pp. 34-45 Cerca con Google

Jin, Z. et al. (2015) The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status. International Business Review 24(3), pp. 380-393 Cerca con Google

Josiassen, A. and Harzing, A.-W. (2008) Descending from the ivory tower: Reflections on the relevance and future of Country-of-Origin Research. European Management Review 5 (4), pp. 264-270 Cerca con Google

Josiassen, A., Lukas, B.A. and Whitwell, G.J. (2008) Country-of-origin contingencies: competing perspectives on product familiarity and product involvement. International Marketing Review 25(4), pp. 423-440 Cerca con Google

Josiassen, A., Lukas, B.A., Whitwell, G.J. and Assaf, A.G. (2013) The halo model of origin images: Conceptualisation and initial empirical test. Journal of Consumer Behaviour 12(4), pp. 253-266 Cerca con Google

Kaplan, A.M. and Haenlein, M. (2006) Toward a Parsimonious Definition of Traditional and Electronic Mass Customization. Journal of Product Innovation Management 23(2), pp. 168-182 Cerca con Google

Kaynak, E., Kucukemiroglu, O. and Hyder, A.S. (2000) Consumers' country-of-origin (COO) perceptions of imported products in a homogenous less-developed country. European Journal of Marketing 34(9/10), pp. 1221-1241 Cerca con Google

Kim, C., Laroche, M. and Lee, B. (1989) Development of an index of ethnicity based on communication patterns among English and French-Canadians. Journal of International Consumer Marketing 2(2), pp. 43-60 Cerca con Google

Klein, J.G. (2002) Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods. Journal of International Business Studies 33(2), pp. 345-363 Cerca con Google

Koschate-Fischer, N., Diamantopoulos, A. and Oldenkotte, K. (2012) Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay. Journal of International Marketing 20(1), 19-41 Cerca con Google

Kotabe, M. and Jiang, C.X. (2009) Contemporary Research Trends in International Marketing: The 2000s. In: Rugman, A.M. (Ed.) The Oxford Handbook of International Business. Oxford, United Kingdom: Oxford University Press, pp. 447-501 Cerca con Google

Kumara, P.A.P.S. and Canhua, K. (2010) Perceptions of country of origin: An approach to identifying expectations of foreign products. Journal of Brand Management 17(5), pp. 343-353 Cerca con Google

Kutschker, M. and Schmid, S. (2011) Internationales Management. Munich, Germany: Oldenbourg Cerca con Google

Lampel, J. and Mintzberg, H. (1996) Customizing Customization. Sloan Management Review 38(1), pp. 21-30 Cerca con Google

Laroche, M., Papadopoulos, N., Heslop, L. and Bergeron, J. (2003) Effects of subcultural differences on country and product evaluations. Journal of Consumer Behaviour 2(3), pp. 232-247 Cerca con Google

Laroche, M., Papadopoulos, N., Heslop, L.A. and Mourali, M. (2005) The influence of country image structure on consumer evaluations of foreign products. International Marketing Review 22(1), pp. 96-115 Cerca con Google

Lebrenz, S. (1996) Länderimages: Einflussfaktor und Bedeutung für das Konsumentenverhalten: eine empirische Studie bei langlebigen Gebrauchsgütern. Lohmar, Germany: Eul Cerca con Google

Leclerc, F., Schmitt, B.H. and Dubé, L. (1994) Foreign Branding and Its Effects on Product Perceptions and Attitudes. Journal of Marketing Research 31 (2), pp. 263-270 Cerca con Google

Lee, C.S. and Yang, Y.S. (1990) Impact of Export Market Expansion Strategy on Export Performance. International Marketing Review 7(4), pp. 41-51 Cerca con Google

Lee, C. and Green, R.T. (1991) Cross-cultural examination of the Fishbein behavioral Intensions model. Journal of International Business Studies 22(2), pp. 289-305 Cerca con Google

Lee, J.K., Lee, B.-K. and Lee, W.-N. (2013) Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance. Journal of Business Research 66(3), pp. 354-363 Cerca con Google

Lenartowicz, T. and Roth, K. (2001) Does Subculture within a Country Matter? A Cross-cultural Study of Motivational Domains and Business Performance in Brazil. Journal of International Business Studies 32(2), pp. 305-326 Cerca con Google

Leone, R.P. and Schultz, R.L. (1980) A Study of Marketing Generalizations. Journal of Marketing 44(1), pp. 10-18 Cerca con Google

Lian, J.-W. and Yen, D.C. (2014) Online shopping drivers and barriers for older adults: Age and gender differences. Computers in Human Behavior 37(1), pp. 133-143 Cerca con Google

Liao, K., Deng, X. and Marsillac, E. (2013) Factors that influence Chinese automotive suppliers' mass customization capabilities. International Journal of Production Economics 146(1), pp. 25-36 Cerca con Google

Liefeld, J.P. (2004) Consumer knowledge and use of country-of-origin information at the point of purchase. Journal of Consumer Behaviour 4(2), pp. 85-96 Cerca con Google

Lieser, B. (2010) Von „Made in Germany“ zu „Made for Germany“: Was wird aus der Deutschland AG? In: Aquaitas, C. and Desbois, C. (Eds.) Turbulenzen in Deutschland zu Beginn des 21 Jahrhunderts: Was bleibt von der deutschen wirtschaftlichen Identität? Bern, Switzerland: Peter Lang, pp. 97-114 Cerca con Google

Lim, J.-S., Darley, W.K. and Summers, J.O. (1994) An assessment of country of origin effects under alternative presentation formats. Journal of the Academy of Marketing Science 22(3), pp. 274-282 Cerca con Google

Liou, J.J.H., Yen, L. and Tzeng, G.-H. (2010) Using decision rules to achieve mass customization of airline services. European Journal of Operational Research 205(3), 680–686 Cerca con Google

Lu, R.F., Petersen, T.D. and Storch, R.L. (2009) Asynchronous stochastic learning curve effects in engineering-to-order customisation processes. International Journal of Production Research 47(5), pp. 1309–1329 Cerca con Google

Luchs, M. and Swan, K.S. (2011) Perspective: The Emergence of Product Design as a Field of Marketing Inquiry. Journal of Product Innovation Management 28(3), pp. 327-345 Cerca con Google

Madden, C.S., Franz, L.S. and Mittelstaedt, R.A. (1979) The Replicability of Research in Marketing: Reported Content and Author Cooperation. In: Ferrell, O.C., Brown, S.W. and Lamb, C.W. (Eds.) Conceptual and Theoretical Developments in Marketing. Chicago, IL: American Marketing Association, pp. 76-85 Cerca con Google

Magnusson, P., Westjohn, S.A. and Zdravkovic, S. (2011) What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters. International Marketing Review 28(5), pp. 454-472 Cerca con Google

Mai, R. (2011) Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art. Journal für Betriebswirtschaft 61(2), pp. 91-121 Cerca con Google

Marino, V. and Mainolfi, G. (2010) Valutazione e analisi del processo di country branding. La percezione del capitale reputazionale dell’Italia nel mercato cinese. MERCATI E COMPETITIVITÀ 2010(4), pp. 64-83 Cerca con Google

Mason, C. and Perreault, W. (1991) Collinearity, power, and interpretation of multiple regression analysis. Journal of Marketing Research 28(3), pp. 268-280 Cerca con Google

McIntosh, R.I., Matthews, J., Mullineux, G. and Medland, A.J. (2010) Late customisation: issues of mass customisation in the food industry. International Journal of Production Research 48(6), pp. 1557-1574 Cerca con Google

Merle, A., Chandon, J.-L., Roux, E. and Alizon, F. (2010) Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers. Production and Operations Management 19(5), pp. 503-514 Cerca con Google

Mittal, B. and Lee, M.-S. (1988) Separating Brand-Choice Involvement from Product Involvement Via Consumer Involvement Profiles. Advances in Consumer Research 15(1), pp. 43-49 Cerca con Google

Moore, K. and Reid, S. (2008) The Birth of Brand: 4000 Years of Branding History. Business History 50(4), pp. 419-432 Cerca con Google

Moradi, H. and Zarei, A. (2011) The Impact of Brand Equity on Purchase Intention and Brand Preference - the Moderating Effects of Country of Origin Image. Australian Journal of Basic and Applied Sciences 5(3), pp. 539-545 Cerca con Google

Moschini, G., Menapace, L. and Pick, D. (2008) Geographical Indications and the Competitive Provision of Quality in Agricultural Markets. American Journal of Agricultural Economics 90(3), pp. 794-812 Cerca con Google

Munkirs, J.R. (1983) Centralized Private Sector Planning: An Institutionalist’s Perspective on the Contemporary U.S. Economy. Journal of Economic Issues 17(4), pp. 931-967 Cerca con Google

Munkirs, J.R. and Knoedler, J.T. (1987) The Existence and Exercise of Corporate Power: An Opaque Fact. Journal of Economic Issues 21(4), pp. 1679-1706 Cerca con Google

Nes, E.B. and Bilkey, W.J. (1993) A multi-cue test of country-of-origin theory. In: Papadopoulos, N. and Heslop, L. (Eds.) Product Country Images: Impact and Role in International Marketing. New York, NY: International Business Press, pp. 3-38 Cerca con Google

Nes, E.B., Yelkur, R. and Silkoset, R. (2014) Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts. International Business Review 23(4), pp. 774-784 Cerca con Google

Nijssen, E.J. and Herk, H. (2009) Conjoining international marketing and relationship marketing: Exploring consumers’ cross-border service relationships. Journal of International Marketing 17(1), pp. 91-115 Cerca con Google

OHIM - Office for Harmonization in the Internal Market (2015) Over €26 billion and up to 363,000 jobs lost every year in the EU due to counterfeiting of clothes, shoes and accessories. Press Release Alicante, 21 July 2015: oami.europa.eu/ohimportal/en/press-releases, accessed 17 November 2015 Cerca con Google

Osegowitsch, T. and Reassessing, A.S. (2008) (Home-)regionalisation. Journal of International Business Studies 39(2), pp. 184–196 Cerca con Google

Papadopoulos, N. and Heslop, L. (1993) Product and Country Images: Research and Strategy. New York, NY: The Haworth Press Cerca con Google

Papadopoulos, N., Heslop, L.A. and The IKON Research Group (2000) A cross-national and longitudinal study of product-country images with a focus on the US and Japan. Working paper No. 00-106. Cambridge, MA: Marketing Science Institute Cerca con Google

Papadopoulos, N. (2012) ‘Italy’ and ‘made-in research’: a marriage made in heaven?, in Bertoli, G. and Resciniti, R. (Eds.) International Marketing and the Country of Origin Effect. Cheltenham, UK: Edward Elgar Publishing, pp. viii-xiv Cerca con Google

Parkvithee, N. and Miranda, M.J. (2012) The interaction effect of country‐of‐origin, brand equity and purchase involvement on consumer purchase intentions of clothing labels. Asia Pacific Journal of Marketing and Logistics 24(1), pp. 7-22 Cerca con Google

Partanen, J. and Haapasalo, H. (2004) Fast production for order fulfillment: implement- ing mass customization in electronics industry. International Journal of Production Economics 90(2), pp. 213–222 Cerca con Google

Peng, S. and Zou, Y. (2007) The moderating effect of multicultural competence in brand-of-origin effect. International Management Review 3(3), pp. 57-65 Cerca con Google

Peterson, R.A. and Jolibert, A.J.P. (1995) A meta-analysis of country-of-origin effects. Journal of International Business Studies 26(4), pp. 883-900 Cerca con Google

Pharr, J.M. (2005) Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands? Journal of Marketing Theory & Practice 13(4), pp. 34-45 Cerca con Google

Piller, F.T., Moeslein, K. and Stotko, C.M. (2004) Does mass customization pay? An economic approach to evaluate customer integration. Production Planning & Control 15(4), pp. 435-444 Cerca con Google

Pine II, J.B. (1993) Mass Customization: The New Frontier in Business Competition. Boston, MA: Harvard Business School Press Cerca con Google

Pires, G., Stanton, J. and Cheek, B. (2003) Identifying and Reaching an Ethnic Market: Methodological Issues. Qualitative Market Research 6(4), pp. 224-35 Cerca con Google

Resano, H., Sanjuán, A.I. and Albisu, L.M. (2012) Consumers’ response to the EU Quality policy allowing for heterogeneous preferences. Food Policy 37(4), pp. 355-365 Cerca con Google

Riefler, P. and Diamantopoulos, A. (2007) Consumer animosity: a literature review and a reconsideration of its measurement. International Marketing Review 24(1), pp. 87-119 Cerca con Google

Robertson, R. (2012) Globalisation or glocalisation? The Journal of International Communication 18(2), pp. 191-208 Cerca con Google

Roehm, M.L. and Sternthal, B. (2001) The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies. Journal of Consumer Research 28(2), pp. 257-272 Cerca con Google

Roth, M.S. and Romeo, S.B. (1992) Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-origin Effects. Journal of International Business Studies 23(3), pp 477-497 Cerca con Google

Roth, K.P. and Diamantopoulos, A. (2009) Advancing the country image construct. Journal of Business Research 62(7), pp. 726-740 Cerca con Google

Rugman, A. M. (2005) The regional multinationals: MNEs and ‘‘global’’ strategic management. Cambridge, United Kingdom: Cambridge University Press Cerca con Google

Rugman, A. R. (2001) The end of globalization. New York, NY: Amacom Cerca con Google

Ryu, G., Park, J. and Feick, L. (2006) The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising. Psychology & Marketing 23(6), pp. 487-513 Cerca con Google

Salvador, F., Forza, C. and Rungtusanatham, M. (2002) Modularity, product variety, production volume, and component sourcing: theorizing beyond generic prescriptions. Journal of Operations Management 20(5), pp. 549-575 Cerca con Google

Samiee, S. (2010) Advancing the country image construct - a commentary essay. Journal of Business Research 63(4), pp. 442-445 Cerca con Google

Saoares, A.M., Farhangmehr, M. and Shoham, A. (2007) Hofstede's dimensions of culture in international marketing studies. Journal of Business Research 60(3), pp. 277-284 Cerca con Google

Schaninger, C.M., Bourgeois, J.B. and Buss, C.W. (1985) French-English Canadian subcultural consumption differences. Journal of Marketing 49(2), pp. 82-92 Cerca con Google

Schooler, R.D. (1965) Product Bias in the Central American Common Market. Journal of Marketing Research 2(4), pp. 394-397 Cerca con Google

Schouten, J. and McAlexander, J.H. (1995) Subculturesof Consumption: An Ethnography of the New Bikers. Journal of Consumer Research 22(1), pp. 43-61 Cerca con Google

Schreier, M. (2006) The value increment of mass-customized products: an empirical assessment. Journal of Consumer Behaviour 5(4), pp. 317-327 Cerca con Google

Schutte, T.F. (1969) The Semantics of Branding. Journal of Marketing 33(2), pp. 5-11 Cerca con Google

Sharma, P. (2012) Demystifying Cultural Differences in Country-of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and Involvement. Journal of International Consumer Marketing 23(5), pp. 344-364 Cerca con Google

Shimp, T.A., Samiee, S. and Madden, T.J. (1993) Countries and their products: A cognitive structure perspective. Journal of the Academy of Marketing Science 21(4), pp. 323-330 Cerca con Google

Simmons, J.P., Nelson, L.D. and Simonsohn, U. (2011) False-Positive Psychology: Undisclosed Flexibility in Data Collection and Analysis Allows Presenting Anything as Significant. Psychological Science 22(11), pp. 1359-1366 Cerca con Google

Singh, K., Ang, S.H. and Leong, S.M. (2003) Increasing Replication for Knowledge Accumulation in Strategy Research. Journal of Management 29(4), pp. 533-549 Cerca con Google

Sojka, J. and Tansuhaj, P.S. (1995) Crosscultural consumer research: A twenty-year review. Advances in Consumer Research, 22(1), pp. 461-74 Cerca con Google

Swab, B. and Sitter, R. (1974) Economic aspects of computer input-output equipment, in House, W.C. (Ed.) Data BaseManagement. New York, NY: Petrocelli Books Cerca con Google

Tan, C.T. and Farley, J.U. (1987) The impact of cultural patterns on cognition and intention in Singapore. Journal of Consumer Research 13(4), pp. 540-544 Cerca con Google

Thakor, M.V. and Pacheco, B. (1997) Foreign Branding and its Effects on Product Perceptions and Attitudes: A Replication and Extension in a Multicultural Setting. Journal of Marketing Theory and Practice 5(1), pp 15-29 Cerca con Google

Trentin, A., Perin, E. and Forza, C. (2014) Increasing the consumer-perceived benefits of a mass-customization experience through sales-configurator capabilities. Computers in Industry 65(4), pp. 693-705 Cerca con Google

Tsang, E.W.K. and Kwan, K.-M. (1999) Replication and Theory Development in Organizational Science: A Critical Realist Perspective. The Academy of Management Review 24(4), pp. 759-780 Cerca con Google

Tse, D.K. and Lee, W.-N. (1993) Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience. Journal of International Marketing 1(4), pp. 25-48 Cerca con Google

Tseng, T.-H. and Balabanis, G. (2011) Explaining the product-specificity of country-of-origin effects. International Marketing Review 28(6), pp.581-600 Cerca con Google

Turek, J. (2004) Standortqualität Made in Germany. Internationale Politik 2004(5), pp. 67-73 Cerca con Google

Usunier, J.-C. (2006) Relevance in business research: the case of country-of-origin research in marketing. European Management Review 3(1), pp. 60-73 Cerca con Google

Usunier, J.-C. and Lee, J.A. (2005) Marketing Across Cultures. Essex, UK: Pearson Cerca con Google

Usunier, J-C. (2006) Relevance in business research: the case of country-of-origin research in marketing. European Management Review 3(1), pp. 60-73 Cerca con Google

Usunier, J.-C. (2011) The shift from manufacturing to brand origin: suggestions for improving COO relevance. International Marketing Review 28(5), pp. 486-496 Cerca con Google

Vargo, S.L. and Lusch, R.F. (2004) Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68(1), 1-17 Cerca con Google

Verlegh, P.W.J. and Steenkamp, J.-B.E.M. (1999) A review and meta-analysis of country-of-origin research. Journal of Economic Psychology 20(5), pp. 521-546 Cerca con Google

Verlegh, P.W.J., Steenkamp, J.-B.E.M. and Meulenberg, M.T. (2005) Country-of-origin effects in consumer processing of advertising claims. International Journal of Research in Marketing 22(2), pp. 127–139 Cerca con Google

Vianelli, D. and Marzano, F. C. (2012) L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review. Trieste, Italy: EUT Edizioni Cerca con Google

von Hippel, E. (1998) Economics of Product Development by Users: The Impact of "Sticky" Local Information. Mangement Science 44(5), pp. 629-644 Cerca con Google

von Wartenberg, L. and Haß, H.-J. (2005) Investition in die Zukunft: Wie Deutschland den Anschluss an die globalisierte Welt findet. Weinheim, Germany: Wiley Cerca con Google

Wang, C.L., Li, D., Barnes, B.R. and Ahn, J. (2012) Country image, product image and consumer purchase intention: Evidence from an emerging economy. International Business Review 21(6), pp. 1041-1051 Cerca con Google

Weller, C., Kleer, R. and Piller F.T. (2015) Economic implications of 3D printing: Market structure models in light of additive manufacturing revisited. International Journal of Production Economics 164(1), pp. 43-56 Cerca con Google

Wells, W.D. (2001) The Perils of N=1. Journal of Consumer Research 28(4), pp. 494-498 Cerca con Google

White III, G.O., Bao, Y., Brouthers, L.E. (2007) Manufacturing and Selling in China. In: Keillor, B.D., Wilkinson, T.J. and Thomas, A.R. (Eds.) Marketing in the 21st Century: New World Marketing. Westport, CT: Praeger, pp. 65-80 Cerca con Google

Williams, E.E. (1896) Made in Germany. London, United Kingdom: W. Heinemann. Cf. Lieser, B. (2010) Von „Made in Germany“ zu „Made for Germany“: Was wird aus der Deutschland AG? In: Aquaitas, C. and Desbois, C. (Eds.) Turbulenzen in Deutschland zu Beginn des 21 Jahrhunderts: Was bleibt von der deutschen wirtschaftlichen Identität? Bern, Switzerland: Peter Lang, pp. 97-114 Cerca con Google

Yasin, N.M., Noor, M.N. and Mohamad, O. (2007) Does image of country‐of‐origin matter to brand equity? Journal of Product & Brand Management 16(1), pp. 38-48 Cerca con Google

Zeugner-Roth, K., Diamantopoulos, A. and Montesino M.Á. (2008) Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study. Management International Review 48(5), pp. 577-602 Cerca con Google

Zipkin, P. (2001) The Limites of Mass Customization. Sloan Management Review 42(3), p. 81-87 Cerca con Google

Download statistics

Solo per lo Staff dell Archivio: Modifica questo record

EPrints Logo
Padua@Research is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.