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Guidolin, Mariangela and Guseo, Renato (2016) On product cannibalization. A new Lotka-Volterra model for asymmetric competition in the ICTs. [Working Paper] WORKING PAPER SERIES, 07/2016 . , PADOVA (Inedito)

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Abstract (english)

Product cannibalization is a well known phenomenon in marketing and new product development and describes the case when one product steals sales from a product pertaining to the same brand. In this paper we present a new Lotka-Volterra model with asymmetric competition, which is useful to describe cases of product cannibalization. We apply the model to the case of Apple Inc, where iPhone sales concurred to determine the crisis of the iPad.
Stimulated by this applied case, we studied a dfferent representation of the proposed LV model, which allows to reduce the involved parameters and helps understand whether the entrance of a second competitor alters the timing of maximum peak of the first.

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EPrint type:Working Paper
Anno di Pubblicazione:September 2016
Key Words:product cannibalization, asymmetric competition, Lotka-Volterra model with churn, nonlinear regression
Settori scientifico-disciplinari MIUR:Area 13 - Scienze economiche e statistiche > SECS-S/01 Statistica
Struttura di riferimento:Dipartimenti > Dipartimento di Scienze Statistiche
Codice ID:9738
Depositato il:20 Sep 2016 11:26
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